The power of advertisements!!!!
Last year, I can still remember my unbending questions and unyielding doubts of the power of advertisements using the escalating forms of media in influencing the people or media viewers. Influencing, be they in the business circle or in the political arena, or persuading perhaps to make believe that this advocacy or product is for the greater good. What makes it worse is if the advertisement or ads in layman’s term is a deceptive form of business to advance an individual or parties’ political plans. Well, everybody has the right to air an ad with an entailing cost of thousands in amount, but what makes it fundamentally flawed is, especially in the political spectrum, if the money that has been used is from the people or from the group of individuals sharing the same goals which will later on ask for the returns of their invested money thrived on their on their collective interests.
Political ads
I am really saddened with the trend of politics these days for anybody who has greater access in media will dictate the course of politics. Those aspirants with proper training, brilliant framework of minds, and concrete vision for the future are not accommodated in their aspired positions for they do not have the quantifiable amount of money to suffice the amount needed of advertisements. Instead, the favored ones are those unprepared, unreliable, and undependable or the so called traditional politicians a.k.a trapo armored with unfathomable financial machinery. Does it really have to be this way? If you do not have the money or the 3G, I am not referring with the 3G connected to our cellular phones for I do not have it, but what I mean are the gold, goons, and guns, then do not think or even dream of entering into politics for it is an illusion.
Clear Things
Well there is also a positive offshoot of airing political ads for the people. The people have given the power to scrutinize deeper the credentials and to weigh every messages these politicians seem to embody. In addition, people are beginning to question the sincerity of those politicians on the basis of their credential which will encompass academic accolades, social responsibility, and contribution to the community. But what makes it important, especially to those seeking for the highest position of the land, is the truth that the accomplishments of those presidentiables in terms of a number of legislation which in one way or another contributed to the improvement of the people’s lives are being shown up.
Future media practitioners
As expected these are supposed to happen for the power of media is encompassing. It not merely touches lives but it can also dictate lives. But, of course, we must not forget that the last say are ours. Our decisions at the end will matter and not what is being portrayed in the media. So we have to practice it just like our practicing in our right to suffrage. We have to instill in our minds that main function of media are to inform, entertain etc…and not to dictate our lives.
By LOUIE JAY BAN V. JARALES
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